Creative director, brand identity designer, project manager, program director
CREATING THE RIGHT CAMPAIGN
The design concept created for Yinka Faleti, a candidate running for Secretary of State for Missouri was deigned to merge Missouri and the candidate himself. The design also creates a sense of unity with the candidate and the people of Missouri and it symbolizes a sense of stardom, energy and goodwill.
Thought Process
We first tried to understand who the candidate was, putting all the information together, we were able to come up with a mind map that resulted in multiple sketches, feedback and iterations.
GETTING THE RIGHT MARK
Given this, we choose the most pleasing and well defined concept for our presentation.
